jade the moon

Jade The Moon is an alt-pop band based in Toronto. Over the last couple of years that we’ve been working together, we’ve always pushed the boundaries when shooting music videos - used various places around Ontario as our landscape, shot in the moment to create authentic content. We usually put ourselves in random situations and catch it on our JVC camcorder which fits JTM’s spontaneous and 90’s aesthetic.

SERVICES

Creative Direction, Photography, Videography, Graphic Design

DON’T WAIT UP

Ever wander aimlessly? Feel like you can’t be far enough away from someone? Sometimes running from someone is easier than dealing with them face to face. All the experiences that come with staying out too late and the night life are welcoming distractions to someone that doesn’t want to be tied down. Sometimes going home isn’t an option. The problem is that the party starts creeping into the daylight and it’s easy to become someone else.

“Don’t wait up for me, we’re not the people we used to be.”

If you are reading this you are about to watch our latest visual creation. Several years ago, singer and front woman of Jade The Moon, Danielle Coey, decided to move to Toronto from Western Canada. After countless attempts to leave Edmonton in search of something, a new adventure, she came across a truck driver willing to take her on the road. Of course, when you drive across the country with a truck driver,  you encounter all kinds of characters and experiences.