TORONTO MEN'S & WOMEN'S FASHION WEEK

TORONTO MEN’S & WOMEN’S FASHION WEEK

Toronto Men’s & Women’s Fashion Week (TOM*/TW) was a celebration of the best in men’s and women’s wear design showcasing established and pioneering Designers and Brands from Canada and around the world. Toronto Men's Fashion Week was the 8th in the world, joining the ranks of London, Milan, Paris and New York. TOM*/TW was designed to increase the profile and image of menswear as its own viable industry, with its own set of buyers, editors, and audience.

For two seasons, the Founder brought me on as his first Executive Assistant where I assisted with daily tasks, email correspondence with sponsors, designing promotional graphics, on site management at the events, building both industry lists (TW from scratch), handled daily inquiries of high ranking VIP’s, sponsors, mayors and celebrities, being present at designer meetings/fittings/model castings and general admin duties.

I also took on the role of Social Media Manager for the two seasons where I organized and managed content for posting, corresponded with sponsors and directed the marketing team with content for posts, engaged with our audience, grew our audience organically, created and managed the TW social media channels (Instagram, youtube, facebook and twitter) during 2016 - 2017 (the channels grew to 21.3k+ followers), Managed 40 social media volunteers during TOM*/TW FW17, managed the TOM* social channels during 2016 - 2017 (the channels had 15k+ followers), assisted in creating a social media manual for volunteers to follow in upcoming seasons.

For my third season I took on the role of Canada Fashion Conference Manager. For this role I worked with the Ryerson Fashion Zone team to execute our vision. The purpose of the conference was to educate youth that were interested in working in the fashion industry. We led the conference with a panel discussion on designers and buyers along with a creative imagery workshop where attendees created the perfect image with live models to get a sense of what it was like to work on a photoshoot set. We had 150 attendees come out to the conference.

Some of the panelists included:

Lesley Hampton, Daniel Christian Tang, Rhowan James, Uncle Otis, Shenaz Mohammed with Charter of Fashion, Georgia Esporlas - Director of Photography for TOM*/TW, Aline Kazazian - HBC Menswear, Suzanne Timmins, Jennifer Pilkington and Tanya Watt.